NAR That's Who We R Ad Campaign Continues Promoting REALTOR'S #1 Trusted Brand Status

REALTOR is the #1 Trusted Brand

NAR's That's Who We R award-winning multimedia campaign helps consumers understand that REALTORS® are real estate experts, in their local communities, who go above and beyond based on their expertise and under the guidance of NAR's Code of Ethics.

The That's Who We R campaign delivers emotional, captivating ads, demonstrating REALTORS® provide unparalleled service and a higher-level commitment that consumers can't experience through listing apps and non-member agents. The campaign has gained 42 Advertising Industry Awards!

Click here or on the image below to view and download an infographic.

It's a snapshot of how That's Who We R has amplified the REALTOR® brand so far!

Despite increasing media inflation rates, the special assessment for the consumer ad campaign has remained flat at $35 per year since 2009. NAR's Board of Directors approved a $10 per year increase to keep the REALTOR® brand top of mind with consumers and to drive home the REALTOR® difference. The new $45 annual fee will stay the same through 2027.

The Right Thing That's Who We R video
The Neighborhood That's Who We R video

We know any price increase can be hard to take,
so we have more inflation fighting news. . .

Your membership dues will be invoiced August 23, 2022
and due no later than October 31, 2022.

Be on the lookout for the following postcard in the mail, then go online to pay.
We appreciate your membership!

Preview of PGCAR Dues postcard mailed to members with dues deadlines